Britain needs more money

MICE News
Friday, 13 February 2009
VisitBritain executive chairman Christopher Rodriguez  says lack of funding is limiting Britain's ability to capitalise on the weak pound and the 2012 Olympics.

VisitBritain has said the weak UK pound could mean up to five million more domestic holidays and increasing numbers of international visitors and it has released a GBP6.5 million ‘value’ campaign to run in domestic and overseas markets.


Under a new three-year strategy, VisitBritain promises to: Establish the national framework and VisitBritain’s remit; co-ordinate the voice of British tourism policy; act as custodian of the Britain brand; deliver a global overseas network to champion the national brands – Britain, England, London, Scotland, and Wales; provide transaction and technology platforms that extend the reach of industry to the consumer and deliver the tourism legacy of the 2012 Olympic and Paralympic Games.

Britain needs more money

MICE News
Friday, 13 February 2009
VisitBritain executive chairman Christopher Rodriguez  says lack of funding is limiting Britain's ability to capitalise on the weak pound and the 2012 Olympics.

VisitBritain has said the weak UK pound could mean up to five million more domestic holidays and increasing numbers of international visitors and it has released a GBP6.5 million ‘value’ campaign to run in domestic and overseas markets.


Under a new three-year strategy, VisitBritain promises to: Establish the national framework and VisitBritain’s remit; co-ordinate the voice of British tourism policy; act as custodian of the Britain brand; deliver a global overseas network to champion the national brands – Britain, England, London, Scotland, and Wales; provide transaction and technology platforms that extend the reach of industry to the consumer and deliver the tourism legacy of the 2012 Olympic and Paralympic Games.