UK events picture shows revenue growth – and challenges

MICE News
Monday, 28 August 2023

The UK’s events landscape for Q2 2023 paints a picture of growth and challenges, characterised by a notable 22 per cent increase in the Revenue Per Delegate for conferences and meetings, reaching GBP137.85 from the previous quarter's GBP112.95, according to The Business of Events’ Event Economy Tracker Q2 2023. 


This surge has propelled the average Revenue Per Delegate to GBP125.40 in the first half of the year, surpassing the prior annual averages of GBP108.96 in 2021 and GBP104.78 in 2022.

The quarterly average for Q2 the previous year (2022) stood at GBP113.23, highlighting the steep rise in prices.

Q2 showcased a surge in confirmed events, outpacing the previous quarter. While forward bookings remained relatively stable, showing a minor decline in June, the quarter as a whole exhibited strength, notwithstanding a marginal dip in the peak compared to Q1. June's confirmed events closely mirrored the zenith of November 2022 and matched March's figures, emphasising the recurring pattern of the third month proving the strongest.

Attributed to pent-up demand following pandemic-related restrictions, the robust trend in in-person events endures in Q2 2023. Even as inflation impacts various sectors, businesses continue to prioritise face-to-face interactions, reinforcing the vitality of such gatherings.

However, the industry grapples with ongoing challenges in maintaining quality service due to high event volumes. While inflation slightly eased to 7.9 per cent in June, it has not translated to reduced event costs. Energy price hikes have particularly affected the sector, amplifying cost pressures for commercial venues that lacked the same level of government support as individuals.

Amidst this backdrop, the average lead time for conferences and meetings in Q2 2023 increased to 80 days from Q1's 64 days. Though only a fractional rise from Q2 2022's 77 days, this underlines the departure from the pre-pandemic trend observed in 2019 and short lead times remain. Furthermore, the average number of delegates per event has continued to slide and sat at 65 in Q2 2023, down from Q1's 74. The year's average to date is notably lower compared to 2022's average of 93 delegates per event, reflecting a 25 per cent drop. This underlines the shift towards smaller events despite their increased frequency. This will also contribute to higher prices as venues compensate for smaller events.

As the events sector grapples with inflationary pressures and changing attendee dynamics, adapting to the evolving landscape while maintaining quality and profitability remains a paramount challenge.

UK events picture shows revenue growth – and challenges

MICE News
Monday, 28 August 2023

The UK’s events landscape for Q2 2023 paints a picture of growth and challenges, characterised by a notable 22 per cent increase in the Revenue Per Delegate for conferences and meetings, reaching GBP137.85 from the previous quarter's GBP112.95, according to The Business of Events’ Event Economy Tracker Q2 2023. 


This surge has propelled the average Revenue Per Delegate to GBP125.40 in the first half of the year, surpassing the prior annual averages of GBP108.96 in 2021 and GBP104.78 in 2022.

The quarterly average for Q2 the previous year (2022) stood at GBP113.23, highlighting the steep rise in prices.

Q2 showcased a surge in confirmed events, outpacing the previous quarter. While forward bookings remained relatively stable, showing a minor decline in June, the quarter as a whole exhibited strength, notwithstanding a marginal dip in the peak compared to Q1. June's confirmed events closely mirrored the zenith of November 2022 and matched March's figures, emphasising the recurring pattern of the third month proving the strongest.

Attributed to pent-up demand following pandemic-related restrictions, the robust trend in in-person events endures in Q2 2023. Even as inflation impacts various sectors, businesses continue to prioritise face-to-face interactions, reinforcing the vitality of such gatherings.

However, the industry grapples with ongoing challenges in maintaining quality service due to high event volumes. While inflation slightly eased to 7.9 per cent in June, it has not translated to reduced event costs. Energy price hikes have particularly affected the sector, amplifying cost pressures for commercial venues that lacked the same level of government support as individuals.

Amidst this backdrop, the average lead time for conferences and meetings in Q2 2023 increased to 80 days from Q1's 64 days. Though only a fractional rise from Q2 2022's 77 days, this underlines the departure from the pre-pandemic trend observed in 2019 and short lead times remain. Furthermore, the average number of delegates per event has continued to slide and sat at 65 in Q2 2023, down from Q1's 74. The year's average to date is notably lower compared to 2022's average of 93 delegates per event, reflecting a 25 per cent drop. This underlines the shift towards smaller events despite their increased frequency. This will also contribute to higher prices as venues compensate for smaller events.

As the events sector grapples with inflationary pressures and changing attendee dynamics, adapting to the evolving landscape while maintaining quality and profitability remains a paramount challenge.