LCB to champion city’s sporting heritage

MICE News
Thursday, 03 June 2010
The UK’s Liverpool Convention Bureau (LCB) plans to run a campaign aimed at highlighting the city’s sporting heritage and the forthcoming business tourism opportunities ahead of major events such as the 2012 Olympics and the 2014 Open Championship.

With preparation for London 2012 well under way, Liverpool believes that its sporting excellence and credentials as a business tourism destination will place the city in a prime position to win events outside London during the games.


The fact that Royal Liverpool is to play host to the 2014 Open Championship for the 12th time will further cement the city’s attractiveness.


“Winning the Olympics has heralded the start to the UK’s decade of sporting excellence and a prime opportunity for all of the regions, including Liverpool, to benefit from the prestige and business opportunities that the games will bring,” said Simon Mills, head of Business Visits and Events and Partner Marketing at VisitBritain.


Carol O’Reilly, LCB manager added: “The Liverpool City Region is renowned for its cultural and sporting heritage and excellence and we are keen as a destination to capitalise on our own USPs at a time when sporting events take centre stage.”

LCB to champion city’s sporting heritage

MICE News
Thursday, 03 June 2010
The UK’s Liverpool Convention Bureau (LCB) plans to run a campaign aimed at highlighting the city’s sporting heritage and the forthcoming business tourism opportunities ahead of major events such as the 2012 Olympics and the 2014 Open Championship.

With preparation for London 2012 well under way, Liverpool believes that its sporting excellence and credentials as a business tourism destination will place the city in a prime position to win events outside London during the games.


The fact that Royal Liverpool is to play host to the 2014 Open Championship for the 12th time will further cement the city’s attractiveness.


“Winning the Olympics has heralded the start to the UK’s decade of sporting excellence and a prime opportunity for all of the regions, including Liverpool, to benefit from the prestige and business opportunities that the games will bring,” said Simon Mills, head of Business Visits and Events and Partner Marketing at VisitBritain.


Carol O’Reilly, LCB manager added: “The Liverpool City Region is renowned for its cultural and sporting heritage and excellence and we are keen as a destination to capitalise on our own USPs at a time when sporting events take centre stage.”