Melbourne targets Chinese business events market

MICE News
Friday, 28 May 2010
The Melbourne Convention and Visitors Bureau (MCVB) is expanding in  China.

A new role - business development manager, China, based in Shanghai - reports to MCVB's Hong Kong-based North Asia regional sales director Jennifer Tung.

MCVB chief executive Sandra Chipchase said the role had been created as a
result of demand generated by the Bureau's current activities and 
from growth opportunities identified in China.  The role, she said, provided
an opportunity to extend Melbourne's business events reach.

"International visitation to Victoria from China has shown positive growth
within the last financial year - and MCVB is committed to growing this
market for business events travel to Melbourne.

In 2009, Victoria received 163,000 visitors from China. Expenditure by
Chinese visitors increased by 43.9 per cent to A$528 million compared with
the previous year," said Chipchase.

Melbourne targets Chinese business events market

MICE News
Friday, 28 May 2010
The Melbourne Convention and Visitors Bureau (MCVB) is expanding in  China.

A new role - business development manager, China, based in Shanghai - reports to MCVB's Hong Kong-based North Asia regional sales director Jennifer Tung.

MCVB chief executive Sandra Chipchase said the role had been created as a
result of demand generated by the Bureau's current activities and 
from growth opportunities identified in China.  The role, she said, provided
an opportunity to extend Melbourne's business events reach.

"International visitation to Victoria from China has shown positive growth
within the last financial year - and MCVB is committed to growing this
market for business events travel to Melbourne.

In 2009, Victoria received 163,000 visitors from China. Expenditure by
Chinese visitors increased by 43.9 per cent to A$528 million compared with
the previous year," said Chipchase.