Australia is aggressively targeting the associations market and will give associations unprecedented support and access to Australian government and industry leaders to help deepen content and drive delegate attendance. “Australia has long been known as an outstanding destination with world-class capacity to host excellent meetings,” said Julie Sheather, manager of the Australia Associations Project.
“We are world class conference managers, but what many people don’t know is that Australia leads the world in fields ranging from financial services to resources, mining and clean energy, just to name a few.
“Now we are iniviting associations to discover what they don’t know about meeting in Australia and how our expertise can help them deliver deeper and more relevant programs for their members.”
The Australia Associations Project is a unique collaboration between the Australian Government - through Tourism Australia - and Australia’s leading convention bureaux and centres. Worth A$1.8 million over three years in addition to the substantial investments already being made in the sector, the project aims to increase the number and size of association events being held in Australia.
Robyn Hendry, chief executive of Canberra Convention Bureau and project co-chair, said this is the biggest initiative of its type ever undertaken in Australia and recognises the increasing importance of content to associations planning future meetings.
“The Australian business events industry is thrilled to be collaborating with the Australian government at this level,” Hendry said. “This project brings the unique strengths of all our desinations together in a way that is aligned with Australia’s national economic development objectives. We believe that by working together we can provide the best outcomes for our clients.”
Outgoing head of Business Events Australia at Tourism Australia Joyce DiMascio said that Australia is seeking to deepen understanding of its core strengths.
“Our goal is to broaden the image of Australia as it relates to business meetings and to highlight a more diverse image of contempory Australia including our tremendous strengths in innovation and invention,” DiMascio said. “This partnership positions us well to leverage our proximity to Asia and consolidate our opportunities around business already won.”
Australia is aggressively targeting the associations market and will give associations unprecedented support and access to Australian government and industry leaders to help deepen content and drive delegate attendance. “Australia has long been known as an outstanding destination with world-class capacity to host excellent meetings,” said Julie Sheather, manager of the Australia Associations Project.
“We are world class conference managers, but what many people don’t know is that Australia leads the world in fields ranging from financial services to resources, mining and clean energy, just to name a few.
“Now we are iniviting associations to discover what they don’t know about meeting in Australia and how our expertise can help them deliver deeper and more relevant programs for their members.”
The Australia Associations Project is a unique collaboration between the Australian Government - through Tourism Australia - and Australia’s leading convention bureaux and centres. Worth A$1.8 million over three years in addition to the substantial investments already being made in the sector, the project aims to increase the number and size of association events being held in Australia.
Robyn Hendry, chief executive of Canberra Convention Bureau and project co-chair, said this is the biggest initiative of its type ever undertaken in Australia and recognises the increasing importance of content to associations planning future meetings.
“The Australian business events industry is thrilled to be collaborating with the Australian government at this level,” Hendry said. “This project brings the unique strengths of all our desinations together in a way that is aligned with Australia’s national economic development objectives. We believe that by working together we can provide the best outcomes for our clients.”
Outgoing head of Business Events Australia at Tourism Australia Joyce DiMascio said that Australia is seeking to deepen understanding of its core strengths.
“Our goal is to broaden the image of Australia as it relates to business meetings and to highlight a more diverse image of contempory Australia including our tremendous strengths in innovation and invention,” DiMascio said. “This partnership positions us well to leverage our proximity to Asia and consolidate our opportunities around business already won.”
