Airlines warned against 'greenwashing'  

BTN News
Tuesday, 02 April 2024

Australian airlines are among those being warned to scrutinise their marketing claims in relation to net zero goals and market offset options during flight bookings after a landmark legal decision on aviation “greenwashing”.


The warning is from Climate Integrity, a new Australia-based advocacy group, and follows a Dutch court ruling that airline KLM misled customers with vague environmental claims and that its affirmation to the goals of the Paris Agreement was “misleading and therefore unlawful”.

The Dutch court found 15 of 19 of KLM’s claims about its environmental ambitions were misleading, including marketing statements about offsetting flights and the use of sustainable aviation fuels (SAF).

Claire Snyder, the director of Climate Integrity, said the ruling was a timely wake-up call that companies needed "concrete and credible decarbonisation plans".

The Australian Competition and Consumer Commission (ACCC) recently declared a crack down on 'greenwashing'.

Airlines warned against 'greenwashing'  

BTN News
Tuesday, 02 April 2024

Australian airlines are among those being warned to scrutinise their marketing claims in relation to net zero goals and market offset options during flight bookings after a landmark legal decision on aviation “greenwashing”.


The warning is from Climate Integrity, a new Australia-based advocacy group, and follows a Dutch court ruling that airline KLM misled customers with vague environmental claims and that its affirmation to the goals of the Paris Agreement was “misleading and therefore unlawful”.

The Dutch court found 15 of 19 of KLM’s claims about its environmental ambitions were misleading, including marketing statements about offsetting flights and the use of sustainable aviation fuels (SAF).

Claire Snyder, the director of Climate Integrity, said the ruling was a timely wake-up call that companies needed "concrete and credible decarbonisation plans".

The Australian Competition and Consumer Commission (ACCC) recently declared a crack down on 'greenwashing'.