The German Convention Bureau (GBC) Future Meeting Space (FMS) innovation network has presented the key findings from its latest research phase, completed in 2023. 

The full research report is now available for download free of charge.

The FMS 2023 research identified five key event categories, i.e., 'Knowledge Gain', 'Community Building', 'Bridging Gaps', 'Providing Inspiration' and 'Emotional Experiences'. 

 

They represent fundamental event objectives and enable organisers to identify their own specific goals. In addition, the large number of event elements assessed by the FMS team, which are assigned to the event categories, provide practical orientation and guidance for the organisation and implementation of meaningful events. 

 

"The term 'meaningful' refers to creating events with meaning and purpose, a lasting impact and positive experiences for the attendees," said doctor Stefan Rief, head of organisational development and work design research unit at Fraunhofer IAO. 

 

"Ultimately, the intention behind all this is to have a positive impact on both the attendees and society as a whole." 
 
The full study report 2023 is available for download here: https://www.gcb.de/en/wissen-und-innovation/future-meeting-space/research-phase-2023/ 
 
Preview: 2024 Research Phase  
With the 2024 topic 'Emerging Opportunities, Persisting Classics, Fading Models: Business Events in a Transformative Era', the transformation of business events will continue to be the focus of the ongoing applied research efforts of the FMS innovation network.