Cvent publishes 2023 Australia report

MICE News
Thursday, 13 July 2023

Events and hospitality tech company Cvent has released its Event Industry Report 2023 – Australia Edition.  

 

The report shows even though in-person events are on the rise (58 per cent of report respondents will host most in-person events this year), there is also continued positive sentiment when it comes to virtual events, webinars and hybrid events (67, 55 and 52 per cent of respondents respectively plan to increase the number of these event formats), confirming that these formats are here to stay as part of more strategic event programs. 
 
The report shows 76 per cent of respondents have plans to increase their total volume of events in 2023 and 75 per cent expect event spend to rise. While cost control remains the top priority, organisations are willing to spend wisely to best capitalise on the powerful role events play in bringing people together to build community and drive business growth.
 
Despite budget constraints, report findings indicate that organisations are willing to spend more in key areas, with event technology topping the priority list, followed by more events and event promotion.  

Given brand awareness, attendee satisfaction and efficiency are the top factors governing in-person and hybrid events, it makes sense that event organisers are looking to leverage technology that can help them streamline processes, engage attendees and amplify their event marketing efforts. 
 
In addition, sustainability continues to remain in focus with 83 per cent of respondents claiming to have a sustainability target for their events and 75 per cent willing to track event/attendee carbon footprint to become more sustainable.
 
Sandeep Nagpal, Cvent vice president of marketing said: “The meetings and events industry has changed drastically over the past three years and in this new, more dynamic landscape, the pressure is on for event organisers and marketers to stay ahead of trends and maximise the impact of their events."

To view the full report, click here.

Cvent publishes 2023 Australia report

MICE News
Thursday, 13 July 2023

Events and hospitality tech company Cvent has released its Event Industry Report 2023 – Australia Edition.  

 

The report shows even though in-person events are on the rise (58 per cent of report respondents will host most in-person events this year), there is also continued positive sentiment when it comes to virtual events, webinars and hybrid events (67, 55 and 52 per cent of respondents respectively plan to increase the number of these event formats), confirming that these formats are here to stay as part of more strategic event programs. 
 
The report shows 76 per cent of respondents have plans to increase their total volume of events in 2023 and 75 per cent expect event spend to rise. While cost control remains the top priority, organisations are willing to spend wisely to best capitalise on the powerful role events play in bringing people together to build community and drive business growth.
 
Despite budget constraints, report findings indicate that organisations are willing to spend more in key areas, with event technology topping the priority list, followed by more events and event promotion.  

Given brand awareness, attendee satisfaction and efficiency are the top factors governing in-person and hybrid events, it makes sense that event organisers are looking to leverage technology that can help them streamline processes, engage attendees and amplify their event marketing efforts. 
 
In addition, sustainability continues to remain in focus with 83 per cent of respondents claiming to have a sustainability target for their events and 75 per cent willing to track event/attendee carbon footprint to become more sustainable.
 
Sandeep Nagpal, Cvent vice president of marketing said: “The meetings and events industry has changed drastically over the past three years and in this new, more dynamic landscape, the pressure is on for event organisers and marketers to stay ahead of trends and maximise the impact of their events."

To view the full report, click here.