ICC Wales report examines lasting impact of events

MICE News
Friday, 30 June 2023
A new report from International Convention Centre Wales (ICC Wales)explores the value of face-to-face meetings and the positive and lasting impact of the events industry on a global scale. 
The report, titled ‘Event Power: A Force for Good,’ looks beyond the traditional measures of event impact – economic value, job creation, increased destination profiling – and focuses on the far-reaching benefits that events bring to communities and supply chains, as well as on matters such as sustainability and future-building.
The report, launched at The Meetings Show 2023 at ExCel London, demonstrates how events:
 
• Support a destination’s visitor economy through delegate spend, tourism levies and subvention;
• Boost trade and inward investment by showcasing sector strengths, promoting the UK government’s Levelling Up agenda and boosting the value of regional powerhouses;
• Impact on communities through job creation and championing local suppliers, as well as opening up educational opportunities, enhancing civic pride and leaving long-lasting legacies;
• Embrace the UN’s Sustainable Development Goals by minimising environmental footprint and proactively marketing a destination’s sustainable travel options;
• Provide a platform for delegates to engage and network, fostering meaningful connections and promoting a culture of knowledge sharing;
• Offer destinations a stage to market to new audiences, raising cultural awareness and creating future tourism and trade opportunities.
Exploring all these attributes, ‘Event Power: A Force for Good’ shows that events bring immeasurable benefits to people and places, and ultimately have the power to change lives and make a real difference to our world.

ICC Wales report examines lasting impact of events

MICE News
Friday, 30 June 2023
A new report from International Convention Centre Wales (ICC Wales)explores the value of face-to-face meetings and the positive and lasting impact of the events industry on a global scale. 
The report, titled ‘Event Power: A Force for Good,’ looks beyond the traditional measures of event impact – economic value, job creation, increased destination profiling – and focuses on the far-reaching benefits that events bring to communities and supply chains, as well as on matters such as sustainability and future-building.
The report, launched at The Meetings Show 2023 at ExCel London, demonstrates how events:
 
• Support a destination’s visitor economy through delegate spend, tourism levies and subvention;
• Boost trade and inward investment by showcasing sector strengths, promoting the UK government’s Levelling Up agenda and boosting the value of regional powerhouses;
• Impact on communities through job creation and championing local suppliers, as well as opening up educational opportunities, enhancing civic pride and leaving long-lasting legacies;
• Embrace the UN’s Sustainable Development Goals by minimising environmental footprint and proactively marketing a destination’s sustainable travel options;
• Provide a platform for delegates to engage and network, fostering meaningful connections and promoting a culture of knowledge sharing;
• Offer destinations a stage to market to new audiences, raising cultural awareness and creating future tourism and trade opportunities.
Exploring all these attributes, ‘Event Power: A Force for Good’ shows that events bring immeasurable benefits to people and places, and ultimately have the power to change lives and make a real difference to our world.