Qantas inks Fliggy MoU to boost ex-China sales

Chinese travellers will be able to book Qantas flights ex China on line thanks to a new agreement between Australia’s Qantas and China’s Alibaba Group’s on-line travel service platform, Fliggy.
Gareth Evans, chief executive Qantas International and Fliggy vice president Jerry Hu signed the Memorandum of Understanding to establish a strategic relationship, which also has scope for joint marketing campaigns to Alibaba Group’s 507 million mobile active users.
 
Fliggy is a direct sales platform for airlines targeting the China market, with more than 20 international carriers already running on-line booking stores called ‘Fliggy flagship stores’ on the platform.  Currently, around 75 per cent of Alibaba Group’s users are aged 35 years and younger.
 
Evans said a partnership with Fliggy makes it easier for a large number of potential customers to purchase Qantas flights.
 
“With travel between China and Australia booming, a Qantas booking page on Fliggy is an exciting opportunity for us to have a connection with younger Chinese travellers, who increasingly turn to mobile applications like Fliggy and on-line sites to research and purchase travel,” he said.

Qantas inks Fliggy MoU to boost ex-China sales

Chinese travellers will be able to book Qantas flights ex China on line thanks to a new agreement between Australia’s Qantas and China’s Alibaba Group’s on-line travel service platform, Fliggy.
Gareth Evans, chief executive Qantas International and Fliggy vice president Jerry Hu signed the Memorandum of Understanding to establish a strategic relationship, which also has scope for joint marketing campaigns to Alibaba Group’s 507 million mobile active users.
 
Fliggy is a direct sales platform for airlines targeting the China market, with more than 20 international carriers already running on-line booking stores called ‘Fliggy flagship stores’ on the platform.  Currently, around 75 per cent of Alibaba Group’s users are aged 35 years and younger.
 
Evans said a partnership with Fliggy makes it easier for a large number of potential customers to purchase Qantas flights.
 
“With travel between China and Australia booming, a Qantas booking page on Fliggy is an exciting opportunity for us to have a connection with younger Chinese travellers, who increasingly turn to mobile applications like Fliggy and on-line sites to research and purchase travel,” he said.