Discovery deal creates Australia’s largest parks network

Discovery Parks has acquired the Top Parks brand - creating Australia’s largest network of parks. Under a licensing model, Top Parks member parks will remain independently owned but will form part of the Discovery Parks network.
The combined group creates a network of more than 220 parks and a loyalty base of 140,000 camping enthusiasts, making it the single largest group of caravan, holiday and resort parks in the country.
 
“Our customers travel all over Australia and we want to offer them great places to stay and loyalty rewards, even where we don’t own our own parks,” said Grant Wilckens, ceo Discovery Parks.
 
Top Parks chairman Richard Emerson said the agreement would position Top Parks members for strong future growth, with clear synergies between the groups around culture and customer experience.
 
Under the deal, both the Discovery Parks and Top Parks brands will be retained, allowing for differentiation between the company owned and licensed parks.
 
Wilckens says the deal will provide licensed parks with access to Discovery Parks’ greater purchasing power as Australia’s largest park owner-operator, as well as its digital marketing expertise.
 
Top Parks and Discovery Parks members will have access to a new customer rewards program, G’day Rewards launched today at the Adelaide Caravan and Camping Show .

Discovery deal creates Australia’s largest parks network

Discovery Parks has acquired the Top Parks brand - creating Australia’s largest network of parks. Under a licensing model, Top Parks member parks will remain independently owned but will form part of the Discovery Parks network.
The combined group creates a network of more than 220 parks and a loyalty base of 140,000 camping enthusiasts, making it the single largest group of caravan, holiday and resort parks in the country.
 
“Our customers travel all over Australia and we want to offer them great places to stay and loyalty rewards, even where we don’t own our own parks,” said Grant Wilckens, ceo Discovery Parks.
 
Top Parks chairman Richard Emerson said the agreement would position Top Parks members for strong future growth, with clear synergies between the groups around culture and customer experience.
 
Under the deal, both the Discovery Parks and Top Parks brands will be retained, allowing for differentiation between the company owned and licensed parks.
 
Wilckens says the deal will provide licensed parks with access to Discovery Parks’ greater purchasing power as Australia’s largest park owner-operator, as well as its digital marketing expertise.
 
Top Parks and Discovery Parks members will have access to a new customer rewards program, G’day Rewards launched today at the Adelaide Caravan and Camping Show .